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January 2018

Misconceptions about Marketing Plans

13 Common Misconceptions About Marketing Plans

Marketing, Marketing Best Practices / By

Most companies have a love or hate relationship with marketing. It seems to be either a confusing and burdensome expense or a well-oiled, profit-boosting machine. But to get your marketing strategy well-oiled and performing consistently, you need a plan. Marketing plans can seem like an annoyance, but they\’re simply a tool with immense benefits. Here […]

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10 Signs You Should Invest In a Marketing Plan

Build You Brand, Marketing, Marketing Best Practices / By

We can all understand the value in having a plan. But according to Content Marketing Institute, only 37 percent of B2C marketers have a documented marketing plan. And that\’s an improvement over previous years. More and more marketers are learning that a plan can help them keep on track, accomplish more, and keep track of

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