Whether you\’re a blogger or business owner, you\’ve no doubt heard the term \”content marketing\” and, if you\’ve done your homework, you know how important the value of content is to your marketing efforts. From crafting a promotional flyer to full-on search engine optimization (SEO) marketing strategies, providing quality content is one of the most important jobs you have. It’s essential in solidifying your brand, leading conversations in your industry or area, and reaching target audiences with your unique message.
Yet, quality content takes time to produce and to some that means less content, fewer page views, and less trust that you’re an authority on whatever topic or product because of the lack of material.
Ask yourself….Isn’t it more important to produce a lot of blog posts of lesser quality? Or is it better to produce a few good, well-written posts that offer real value to the audience?
7 Reasons Why Quality is Better
Building your brand
People become followers and fans of a blog or business because they trust that the content provided is both reliable and relevant to something of interest to them. When folks follow your blog or site, it’s because they’ve read your posts and decided that your knowledge of the topic, or take on it, had merit. Content with real value creates a reputation of authority on a given subject over time and that’s the perfect platform on which to build and grow your business.
Building an audience
A blog or website that regularly publishes content of real value creates an audience of followers who consistently return for more whether it’s information they want or products they need. Consumers won’t, however, return or even remember content that seems generic or poorly written, no matter how much of it there is.
Getting more subscribers
When people come across a venue with truly great information they’re interested in, often they’ll subscribe so they don’t miss future posts and products. A strong mailing list of interested followers and customers is one of the best marketing tools a business can have.
Free social media promotion
When your content is engaging enough to your readers, they will often share it on social media venues. When their like-minded friends see it, there’s a chance they will visit your blog or site and become fans and customers as well.
Generating sales, advertising, or affiliate marketing income
With a growing audience that believes in your content, you’ll not only increase the sale of your products or services, there could be opportunities to offer advertising on your blog or site as well. Who doesn’t want to advertise on a successful, high-traffic venue? If you use affiliate programs, your quality content may also generate income there.
With a growing audience that believes in your content, you’ll not only increase the sale of your products or services, there could be opportunities to offer advertising on your blog or site as well. Who doesn’t want to advertise on a successful, high-traffic venue? If you use affiliate programs, your quality content may also generate income there.
Increase search engine ranking
Content of such quality that it’s shared, revisited, and linked to by other sites will accumulate more page views and that increases your search engine ranking. Remember that search engines don’t care about technicalities such as length so much as they care about the trust placed in your content. The higher your trust factor, the higher your blog or site will rank on the leading search engines.
Personal satisfaction
How satisfying would it be to have a high-quality, highly ranked blog or website and to know that the information and products you provide truly help people?
For more tips and tricks on how to take your blog or website to the next level, contact us.
