We all know that every customer-service oriented company has its list of company "buzzwords" that they require their employees to use. One of the most common phrases is "happy customers."
In and of itself, "happy customers" isn't a bad turn of phrase. It accurately describes how they want their clients to feel when they walk out of the store, sign off chat, hang up the phone, or receive their order – and it sounds good to the consumer because it describes exactly how they want to feel.
The issue with it, though, is that it's too generic. Not only has it been used by every company out there, but it doesn't specifically pertain to any particular field of commerce. Ideally, you want to cater your "buzzword" to the specific demographic that you intend to serve.
10 Better Alternatives
So what can you and your company do to make yourselves stand out among the rest when it comes to customer service? Utilize new words – new phrases to describe how your clients will feel when they are using your specific services.
Here are 10 ideas to get you started:
- Satisfied Guest – Perfect for hospitality businesses
- Valued Client – Great for professional services
- Contented Customer – A refreshing twist on the classic
- Valued Patron – Ideal for retail and restaurants
- Preferred Partner – B2B focused businesses
- Valued Guest – Hotels and experience-based businesses
- VIP Subscriber – Subscription-based services
- VIP Guest – Premium service providers
- VIP Member – Membership-based organizations
- VIP – When you want to convey exclusivity
Depending on the service that you offer and your target demographic, you will want to choose a phrase that they want to hear – if they are paying for a premium service, something like "VIP" will conjure up an image of prestige and status that they are paying for!