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COVID-19 and Marketing: What To Do When Reopening Is On The Horizon

As the COVID-19 pandemic slowly recedes from the world spotlight, many businesses are contemplating if and how they should pivot their marketing efforts toward the \”new normal.\” The fact is, it is impossible to say exactly what the state of affairs will be after the next several months have passed. Some companies are already back […]

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How to Easily Create a New Lead-Generation Services Page that Converts Well

Does your website content inspire people to act? If not, then why? To convert services page visitors into leads, you need website content that inspires visitors to jump down off of the fence and consider buying your product or service. You need to use the right words, format, and strategy in your writing to hit

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Why Businesses Like To Make Their Customers Cry

  Laugh, Cry, Or Be Angry In fact, be anything but nonchalant. A dismissive attitude means there\’s no connection, and that means the advertisement has failed. Failed to get a reaction, failed to meet people on an individual level, failed to make an impact. Feelings Trump Logic Like it or not, emotions play a big

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