In this post, we\’ll look at seven marketing trends driving growth for B2B companies in 2019 and beyond.
Content, Content, Content
The basics will still apply. Providing other businesses with actionable, relevant content is still a valuable way to get buy-in from other businesses. Having a simply designed website in which it\’s easy for other businesses to access this content is also critical.
Email is King
Social networks come and they go. In two years Facebook, Twitter, and Instagram could all go the way of the dodo. One form of communication that has withstood the test of time in the digital age? Email. The best way to get in contact with other businesses and guarantee they will see your message is to get in their inboxes on a regular basis.
Build Your Brand
Brand development will continue to play a big role in B2B marketing. Businesses want to invest in something more than just a product or service. They want to take part in an all-encompassing culture that permeates every inch of a company. Every aspect of your marketing should reflect your brand from your logo to your website.
Video
When it comes to content, the prominence of video is only rising. 87% of online marketers use video content. Don\’t get left behind. Develop engaging video content you can post to your very own developed web platform.
Advanced Analytics
Whether you\’re examining social media metrics or data visualization, there\’s never been a better time to use analytics to work for you. You can then use these figures to tweak your online marketing – accounting for important features like SEO – as you build your web presence.
The Mimicking of B2C Marketing
Some aspects of B2B marketing vary from B2C marketing, but at the end of the day, you\’re still marketing to a human being. You can adhere to the general principles you use for B2C marketing.
Nanoinfluencers
If you\’ve never heard of a \”nanoinfluencer\” before, it basically means a social media account with as few as 1,000 followers. While it\’s costly to purchase the time and ad space for larger influencers on social media, nanoinfluencers come at a discount and when grouped with other nanoinfluencers, may have a larger impact. The rise of nanoinfluencer marketing is a fancy way of saying, \”Word of mouth still works.\” It does, we just now use different mechanisms to do it. Why not use social media to get in front of other businesses?
Looking for ways to revolutionize your B2B marketing? Partner with CreativeBytes Design and contact us today!
