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Social Media Efforts

Are Your Social Media Efforts Actually Helping Your Business?

Anyone can throw out several social media updates daily. You may get some interaction, you may hear crickets on your social channels, but is any of it actually working? Are your social media efforts doing anything to help your business? You could be spending thousands of dollars on social media management, or using internal resources […]

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Snapchat vs. Instagram: Where Should Your Business Share Its Story?

Instagram\’s release of a \”Stories\” feature left many of us wondering whether to post video snippets of our daily lives on Instagram, or whether to remain loyal to Snapchat, the company that founded the idea of sharing a \”story\” with our friends, family, and followers. But personal use of these features is basically up to

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