attract the right market

Why Your Small Business Needs a Clear and Engaging Call to Action on Your Website

Today, we’re turning the spotlight onto an often overlooked but vital element of effective digital marketing – the Call to Action, fondly known as CTA. For small businesses looking to strengthen their online presence, crafting a clear and engaging CTA can make all the difference. Capturing Your Audience’s Attention Our world is flooded with marketing […]

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From the Inside Out: Internal Processes and Customer Loyalty

Even the most professional brands can have poor customer loyalty. If that sounds like your business, you should examine its internal processes! Customers might never see the way your business is run, but its inner workings can decide whether they\’re one-time visitors or lifelong fans. 1. Find the experience that turns customers away If customers

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7 Super Facebook Hacks

7 Super Facebook Hacks That Are a Waste of Your Time

With millions of active Facebook users, the social media juggernaut is of great interest to businesses and entrepreneurs all over the world who want to find new business and customers. Facebook is a wonderful tool to integrate into a marketing strategy and, if executed well, over time can produce great, undeniable results. Good things take time but

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Grow Your Followers on Social Media

5 Ways to Grow Your Followers on Social Media and Find Influencers

It is estimated that 75 million Americans check their social media several times a day; as a consequence, social media is quickly becoming one of the fastest and most effective methods to influence the public, from current events to retail, everything is funneled through the social media stream. Trying to build your social media following

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Quality Posting vs Quantity? 7 Reasons Why Less is More

Whether you\’re a blogger or business owner, you\’ve no doubt heard the term \”content marketing\” and, if you\’ve done your homework, you know how important the value of content is to your marketing efforts. From crafting a promotional flyer to full-on search engine optimization (SEO) marketing strategies, providing quality content is one of the most

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Email Marketing

10 Signs You Should Invest In Email Marketing Services

Most business owners understand that email marketing is one of the most powerful strategies they can use in their quest to build customer relationships and increase sales. Not only is it cost-effective, it allows you to target a specific audience, build your brand, and provides you with measurable results. With a wide availability of programs and

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Maximize your Marketing effotrs

Maximize Your Efforts: Why a Target Audience is Important

You can\’t sell honey to a bee. The same principle applies in every marketplace. You might find a bee or two willing to buy the honey, but you\’re not going to make a profit margin from the few sales you do make.  Increasing, or gaining, profits require an understanding of to whom you\’re trying to

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