Your business consists of your products, your media presence, and your clientele. In order to make this work together, you need to have a cohesive performance plan in effect. This means they need to work together to provide industry recognition and draw in an active audience to buy your products, use your services and share […]
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Inbound marketing isn\’t just the next marketing trend. It\’s quickly becoming the primary strategy that marketers use to get ahead. Because it beats traditional advertising by a long shot. Consumers respond less and less to traditional or outbound marketing. Think print ads, billboards, and online banners. With more businesses than ever competing for attention, ad
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We can all understand the value in having a plan. But according to Content Marketing Institute, only 37 percent of B2C marketers have a documented marketing plan. And that\’s an improvement over previous years. More and more marketers are learning that a plan can help them keep on track, accomplish more, and keep track of
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Most business owners understand that email marketing is one of the most powerful strategies they can use in their quest to build customer relationships and increase sales. Not only is it cost-effective, it allows you to target a specific audience, build your brand, and provides you with measurable results. With a wide availability of programs and
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You can\’t sell honey to a bee. The same principle applies in every marketplace. You might find a bee or two willing to buy the honey, but you\’re not going to make a profit margin from the few sales you do make. Increasing, or gaining, profits require an understanding of to whom you\’re trying to
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Raking close to 3 billion active social media users, Facebook is perhaps one of the best marketing strategies to grow your following, generate leads and create revenue. In fact, more consumers are using Facebook to search, shop and socialize. By maintaining an active presence, you can position your brand to be found by your audience
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