Marketing

Social media efforts

Why It\’s So Important to Track Your Social Media Efforts

You wouldn\’t blindly throw money at a channel and hope it increases your sales, would you? Of course not, we all have budgets. But even if you\’re not spending any cash on social media, you\’re spending time. So do you know if your social media efforts are working? Do you receive a high click-through rate? […]

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Grow Your Followers on Social Media

5 Ways to Grow Your Followers on Social Media and Find Influencers

It is estimated that 75 million Americans check their social media several times a day; as a consequence, social media is quickly becoming one of the fastest and most effective methods to influence the public, from current events to retail, everything is funneled through the social media stream. Trying to build your social media following

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Quality Posting vs Quantity? 7 Reasons Why Less is More

Whether you\’re a blogger or business owner, you\’ve no doubt heard the term \”content marketing\” and, if you\’ve done your homework, you know how important the value of content is to your marketing efforts. From crafting a promotional flyer to full-on search engine optimization (SEO) marketing strategies, providing quality content is one of the most

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Email Marketing

10 Signs You Should Invest In Email Marketing Services

Most business owners understand that email marketing is one of the most powerful strategies they can use in their quest to build customer relationships and increase sales. Not only is it cost-effective, it allows you to target a specific audience, build your brand, and provides you with measurable results. With a wide availability of programs and

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Maximize your Marketing effotrs

Maximize Your Efforts: Why a Target Audience is Important

You can\’t sell honey to a bee. The same principle applies in every marketplace. You might find a bee or two willing to buy the honey, but you\’re not going to make a profit margin from the few sales you do make.  Increasing, or gaining, profits require an understanding of to whom you\’re trying to

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