Content marketing is a powerful way to reach your target audience in an authentic, meaningful way. Businesses worry increasingly about \”cutting through the noise\” to reach customers, but using a content creation strategy is centered around attracting customers to you. Instead of fighting the competition, turn your focus to what your audience really needs and […]
What is Content Marketing & How It Can Help Your Business Read More »
The Appeal Of Certain Websites Whether actively searching for information or mindlessly jumping from topic to topic, it\’s inevitable that you\’ll stumble across both good and bad examples of websites. Some are the pinnacle of marketing ingenuity while others show an obvious lack of knowledge in anything related to the internet. The site might be
7 Websites Optimized For Generating Leads And Why They Work Read More »
Anyone can throw out several social media updates daily. You may get some interaction, you may hear crickets on your social channels, but is any of it actually working? Are your social media efforts doing anything to help your business? You could be spending thousands of dollars on social media management, or using internal resources
Are Your Social Media Efforts Actually Helping Your Business? Read More »
Inbound marketing isn\’t just the next marketing trend. It\’s quickly becoming the primary strategy that marketers use to get ahead. Because it beats traditional advertising by a long shot. Consumers respond less and less to traditional or outbound marketing. Think print ads, billboards, and online banners. With more businesses than ever competing for attention, ad
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Instagram\’s release of a \”Stories\” feature left many of us wondering whether to post video snippets of our daily lives on Instagram, or whether to remain loyal to Snapchat, the company that founded the idea of sharing a \”story\” with our friends, family, and followers. But personal use of these features is basically up to
Snapchat vs. Instagram: Where Should Your Business Share Its Story? Read More »
In today\’s digital world, there is no shortage of marketing tactics that you can use to grow your business. The challenge is in finding ones that will actually work. While there is no shortcut to success, there are smart steps you can take to give you an advantage. Let me countdown my top five favorites… #5
5 Effective Marketing Tactics for B2B Sales Read More »
Content marketing is a powerful way to reach your target audience in an authentic, meaningful way. Businesses worry increasingly about \”cutting through the noise\” to reach customers, but using a content creation strategy is centered around attracting customers to you. Instead of fighting the competition, turn your focus to what your audience really needs and
Understanding Content Marketing Read More »
Most companies have a love or hate relationship with marketing. It seems to be either a confusing and burdensome expense or a well-oiled, profit-boosting machine. But to get your marketing strategy well-oiled and performing consistently, you need a plan. Marketing plans can seem like an annoyance, but they\’re simply a tool with immense benefits. Here
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We can all understand the value in having a plan. But according to Content Marketing Institute, only 37 percent of B2C marketers have a documented marketing plan. And that\’s an improvement over previous years. More and more marketers are learning that a plan can help them keep on track, accomplish more, and keep track of
10 Signs You Should Invest In a Marketing Plan Read More »
It doesn\’t matter what your business is, the industry is going to be competitive unless you have an extremely niche specialty, but if that were the case, you likely would not be looking for tips on how to set yourself apart. We are not here to tell you to think outside the box because when
Business Owners: 10 Quick Tips to Set Yourself Apart from your Competition Read More »
