Marketing Best Practices

The New Normal Shopping Practices: How to Boost Your Sales this Upcoming Black Friday

As the biggest shopping discount day of the year, stores overflow with holiday shoppers on Black Friday. Excited shoppers wait in lines for hours to get their desired goods at massive discounts. That is the traditional Black Friday. Or at least it was. Thanks to the Covid-19 pandemic, where social distancing is the new normal, […]

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COVID-19 and Marketing: What To Do When Reopening Is On The Horizon

As the COVID-19 pandemic slowly recedes from the world spotlight, many businesses are contemplating if and how they should pivot their marketing efforts toward the \”new normal.\” The fact is, it is impossible to say exactly what the state of affairs will be after the next several months have passed. Some companies are already back

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Send the Right Email and Become Vital to Your Customer

Email correspondence is the backbone of your business. Providing the right solution at the right time can catapult you into a position that leads to repeat sales in the future. Putting yourself in this position means delivering the right message at the right time. Use the following three stages of contact effectively to builds relationships

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Digital Advertising Basics: Boosting Results and Saving Money

Digital advertising is how marketers reach their target audiences on the internet. Using dynamic content and several key techniques, they sell their products and services to those looking for them. Like search engine optimization (SEO), digital advertising takes time and effort to learn the best ways to send targeted traffic to your website to boost your

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Why Businesses Like To Make Their Customers Cry

  Laugh, Cry, Or Be Angry In fact, be anything but nonchalant. A dismissive attitude means there\’s no connection, and that means the advertisement has failed. Failed to get a reaction, failed to meet people on an individual level, failed to make an impact. Feelings Trump Logic Like it or not, emotions play a big

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Benefits of inbound marketing

Benefits of Inbound Marketing

Inbound marketing isn\’t just the next marketing trend. It\’s quickly becoming the primary strategy that marketers use to get ahead. Because it beats traditional advertising by a long shot. Consumers respond less and less to traditional or outbound marketing. Think print ads, billboards, and online banners. With more businesses than ever competing for attention, ad

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Snapchat vs instagram graphic

Snapchat vs. Instagram: Where Should Your Business Share Its Story?

Instagram\’s release of a \”Stories\” feature left many of us wondering whether to post video snippets of our daily lives on Instagram, or whether to remain loyal to Snapchat, the company that founded the idea of sharing a \”story\” with our friends, family, and followers. But personal use of these features is basically up to

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Understanding Content Marketing

Understanding Content Marketing

Content marketing is a powerful way to reach your target audience in an authentic, meaningful way. Businesses worry increasingly about \”cutting through the noise\” to reach customers, but using a content creation strategy is centered around attracting customers to you. Instead of fighting the competition, turn your focus to what your audience really needs and

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